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The web page thelamplighters.co.uk had the following in the web site, "250 years of Pub History." We saw that the website stated " About a mile from the village of Shirehampton on the bank of the River Avon sits The Lamplighters." It also said " A pub restaurant dating back to 1760 it oozes warm character with the genuine feel of a country pub. Our riverside location provides stunning views to the mouth of the River Avon the village of Pill creating a perfect location to enjoy our freshly made, locally sourced seasonal pub food. And selection of cask ales fine wine. You can book a table on line." The header had bristol as the highest ranking optimized keyword. This keyword is followed by pub, lamplighters, and shirehampton which isn't as urgent as bristol. The other words thelamplighters.co.uk used was food. drink is included but will not be understood by search crawlers.